The mobile advertising space is a multi-billion dollar market and startups and companies are battling it out for a piece of this very large (and growing) pie. Today, MobSmith is launching as a turnkey mobile ad creation platform to help advertisers create rich media, interactive ads for mobile phones. MobSmith, which was formerly known as NearbyAd, allows advertisers to execute rich campaigns that can be personalized and targeted using criteria such as a user's location, demographic, or publisher's content. The platform allows users to use dynamic changing content for personalized ads, gives users access to analytics and integrates with existing ad networks.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/cP1iCkeTDLk/
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