Think about the best parties you've ever been to. They're probably not thrown by some random promoter that you found via a flyer on the street. They're probably thrown by your friends, or a friend of a friend. And they probably came together organically. Or at least more organically than a party you pay for. I've been thinking about this a lot this week following the news that Google is tying all employee bonuses this year to their social strategy. At first I thought this was a joke. It is not. They dance around the word "social" in the wording in the memo, but make no mistake: that's exactly what this is all about. "[Your bonus] can range from 0.75 to 1.25 depending on how well we perform against our strategy to integrate�relationships, sharing and identity across our products." Social.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/NCzjQzko5sg/
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